George Lucas - First to think of merchandising
came up with basic ideas to advertise his film series making t-shirts for more than just functionality.
(Write about the Film, the clothing and the toys and the evolution of the merchandise for the film)
This then led to the huge boom of merchandising for films games and bands, also the star wars merchandising still continues now.
Many people still wear brand new and vintage star wars t-shirts today
Conclusion.
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